What is DIMA Intelligence Marketing?
DIMA Intelligence Marketing is a Caribbean tourism intelligence company. We turn first-party carnival and festival registration data into visitor intelligence, so a destination can see where its visitors actually come from, what they spend, and whether they come back. We are not a survey firm and not a general advertising agency.
How is this different from exit surveys or arrival statistics?
Exit surveys and arrival cards describe a visitor after the fact, from a sample, and rely on what the traveller remembers or how they were counted at a border. DIMA reads the registration record — what a visitor actually did at the moment they committed and paid. That means origin, purchase and repeat history come from behaviour rather than recall, and cover the full registered population rather than a sample.
Where does DIMA's data come from?
From verified first-party registration and transaction records licensed from carnival and festival platforms — over 600,000 verified cultural travellers. When someone registers for a carnival band, the record shows where they signed up from, what they purchased, and whether they have registered before. That is the raw material of the intelligence.
Do you sell our visitors' personal data?
No. DIMA does not sell personal information. Destinations receive intelligence and analysis — source-market patterns, spend profiles and repeat-visitation behaviour — not individuals' personal data. All underlying data is handled under separate commercial and data-licensing agreements.
What does a tourism board actually receive?
A destination receives the answers to four questions it usually cannot answer with confidence: where its visitors genuinely come from, what they spend, who they actually are, and whether they will return. In practice most destinations discover that at least one of their true top source markets does not appear where they expect it in official arrival statistics. The destination-specific findings are presented and worked through directly with your team.
How much does a Caribbean carnival visitor spend?
Published destination studies put carnival visitor spend at roughly US$2,000 to US$5,300 per trip — Trinidad and Tobago reported approximately US$2,250 per visitor in 2024, and Jamaica reported up to US$5,321 per visitor in 2025. The value of any individual source market depends on which visitors it sends and how often they return, which is what DIMA measures for a specific destination.
Which destinations can DIMA work with?
DIMA works with national tourism authorities and destination marketing organisations across the Caribbean, as well as airlines and route planners and hotel and hospitality groups serving those markets. Coverage is strongest where carnival and festival culture drives visitation.
How do we get started with DIMA?
Book a consultation. The first session maps your destination's visitor picture and shows you what the registration data reveals about your source markets. Enquiries: executiveassistant@dimaimarketing.com.
